DYNAMIC BUSINESS STEERING

What is Dynamic Business Steering?

With Dynamic Business Steering, BENKENDORFF & COMPANY has developed a method for the financial management and control of companies that are confronted with increasing volatility, uncertainty, complexity and ambiguity in a VUCA world. 

The steering concept consists of five integrated modules and is based on

• our practical experience with Swiss and international companies that have been operating successfully for many years without budget-based control, as well as
• the Beyond Budgeting process principles. 

In a dynamic business environment, ambitious goals cannot be defined ex-ante. If underlying assumptions change over time, ex-ante goals lose the right level of ambition - with a negative impact on corporate performance.

In cooperation with Obermatt, Module 1 will develop the appropriate peer universe for your company, with which you will be able to measure and evaluate your company's performance in a market-oriented manner.

If performance is measured and remunerated on a market-oriented basis, the goal-setting process changes fundamentally. The determination of precise financial targets for future periods is no longer necessary. At the same time, performance-inhibiting behavior is reduced (sandbagging, use it or lose it, etc.).

Module 2 establishes a methodological link between strategic objectives and financial ambition. The demand for growth and profitability is formulated in the form of a medium- to long-term target corridor.

If the dynamics of the business environment increase, the annual cycle of planning/budgeting supplemented by year-end forecasts is no longer sufficient. The control frequency must be increased! Plans must be reviewed regularly and adjusted if necessary - regardless of the fiscal year.

In Modules 3 & 4, an operational management cycle is established, which regularly validates existing plans and adjusts them if necessary. At the same time, fixed resource commitments will be removed as far as possible, so that short-term plan adjustments can be implemented.

To beat the market in the medium to long term is an extreme challenge. This requires a culture that focuses on continuous performance improvement.

Module 5 prepares your organization for the challenges of market-oriented performance measurement and accompanies the transformation from budget-based control to dynamic business steering.

How to get started?

The modular approach of dynamic business steering provides the methodical framework for dynamizing your budget-based management system step by step. Depending on your current situation, we develop the right transformation path for your company and determine the appropriate pace of change.

Curious?

• Use our standardized questionnaire to determine how dynamic your company's management control system already is, or 
• learn more about Dynamic Business Steering in our half-day in-house workshop. 

Please also check our BLOG at www.no-budgeting.com